USABLE PACKAGING partner BBIA has produced a video in which it asks people in the street what they think about bioplastics. The research gives valuable insight into people’s attitude to packaging and the challenges facing consumers today. The interviews demonstrate that the current system is really confusing, and that people need clearer and more consistent information to guide their choices.

New Video - Bioplastics

Usable Packaging partner BBIA has produced a video in which it asks people in the street what they think about bioplastics.

Carried out in London in June 2021, the vox pop interviews reveal interesting facts about people’s attitude to plastic packaging and their thoughts about biodegradable and compostable alternatives.

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