In May 2019, The European Commission proposed new EU-wide rules to target single-use plastic products, with the aim to prevent and reduce plastic marine litter by complementing the measures set out under the EU Plastics Strategy, addressing the identified gaps in the existing actions and legislation, and further reinforcing the EU’s systemic approach to this issue.
The initiative should be seen in the broader context of the transition to a circular economy. It will support innovative solutions for new business models, multi-use alternatives and alternative single use products. This systemic change and material substitution will also promote bio-based alternatives and an innovative bioeconomy, bringing new opportunities for businesses and improving consumer convenience. Furthermore, it will have a direct, positive impact on collection rates, the quality of the collected material and subsequent recycling, offering opportunities for recycling businesses and the increase of recycled content into products.